By Johannes Hellstrom
STOCKHOLM (Reuters) - Sweden's NENT plans to tap into the demand for Nordic drama by launching its streaming service Viaplay in the United States next year and is considering an equity raise of more than 3.5 billion crowns ($405 million) to fund expansion, it said on Tuesday.
Nordic Entertainment Group (NENT) said the U.S. entry was not about going head-to-head with streaming giants such as Netflix, HBO Max and Disney+, but "a tailored service offering high-quality Nordic drama series" with a planned launch in late 2021.
Nordic Noir crime stories set in Scandinavia with bleak landscapes and shocking violence - such as "The Bridge" and "The Girl with the Dragon Tattoo" - have enjoyed international success.
"We have done customer surveys in the U.S., which rank Nordic ...
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