By Duncan Miriri
NAIROBI (Reuters) - Netflix Inc is showing more African-made content and working with telecoms operators to make it easier for potential subscribers to make payments, a senior executive told Reuters ahead of its third-quarter results on Tuesday.
The online content streaming giant, which has 193 million subscribers globally, is keen to expand in Africa and is seeking ways to overcome challenges including slow and expensive internet and the lack of proper payments infrastructure in the 55-nation continent.
"Given the low credit card penetration across the continent ... we have partnered with local telcos ... for their customers to be able to add Netflix subscriptions to their bills," said Netflix's head of original programming for Africa, Dorothy Ghettuba.
She said they already have partnerships with Vodacom and Telkom South Africa, adding that ...
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