Tuesday, 22 September 2020

How AI Can Impact the PR and Marketing Industries

You may not realize it, but your life is impacted by artificial intelligence (AI) every day. AI has become a catch-all term for technology that can perform tasks, such as automation, analyzing data, and writing in similar ways to how a human can perform these tasks. It is AI technology that targets ads to you, and predicts what you will type when you are doing an internet search. It has already revolutionized several industries and changed our lives forever. The marketing and PR industries are no different. AI has been and will continue to be, a crucial part of those sectors.BrandingYour branding is a function of creativity and personality, right? In a sense, yes, it absolutely is. However, that can only take you so far, especially if you are a small startup. Paying for branding materials like logos can become expensive fast when you start hiring graphic designers and others to produce them. However, AI can help you create a unique logo, and perform other branding tasks at affordable prices. You simply enter in some key words about your brand, along with your colors, and the logo maker will produce a selection of logos from which you can choose. The ...


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