By Katie Paul and Elizabeth Culliford
SAN FRANCISCO (Reuters) - Facebook Inc's <FB.O> final policy changes in the lead-up to U.S. elections in November are unlikely to stem a flood of disinformation around the vote, which could suppress turnout and sow confusion about results, election experts said on Friday.
Restrictions on paid messaging were a net positive, experts said, but warned such moves did little to address the biggest threat: the organic spread of falsehoods. Some said the new rules may even make it harder for campaigns and election officials to counteract bogus claims in crunch time.
Chief executive Mark Zuckerberg announced on Thursday that Facebook would stop accepting new political ads in the week before the U.S. elections on Nov. 3, and pointed to a series of new tools such as labels for posts claiming victory before the results are official or delegitimizing the outcome.
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