Tuesday, 25 August 2020

Why and how Nokia changed the game with people analytics

The article was originally published on Hyperight Read.What happens when a company grows so rapidly and its employee base increases three-fold? If you don’t do it right, “the culture will eat your strategy for breakfast,” according to Mark Hayton, responsible for HR analytics and employee surveys at Nokia.



Nokia’s journey in the past 5 years has been a turbulent one, to say the least. In their presentation at the last Nordic People Analytics Summit, Mark Hayton and Phil Mercy introduced us to the expansion process that a technology company such as Nokia goes through while rebuilding their HR and people analytics strategy to achieve analytics-driven cultural cohesion.















Photo by Hyperight®/ All rights reservedBut what were the reasons that caused such a disruption in their company? What follows is a breakdown of the individual causes that brought Nokia to where it is today.



When you expand your employee base, if you don’t get it right, the culture will eat your strategy for breakfast. — Mark Hayton, Nokia



3 conditions that caused disruption in Nokia (a.k.a How they used people analytics to improve employee satisfaction and engagement)



1) The first condition was the transformation of the company in its very core. Mark explains that they sold ...


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