Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising. While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign. Billboard advertising has evolved over the years constantly adapting to new technological advances. We have moved from the traditional led tubes to more energy-efficient neon signs which businesses have found to be relatively effective compared to their counterparts. However, even with this kind of evolution, businesses still need to integrate their billboard marketing activities into the new age of digital marketing. This has proved to be a little challenging for many startups that cannot afford the services offered by capable billboard marketing companies.Billboard marketing agencies utilizing intuitive analytics softwareTop technology players have increased their usage of intuitive business analytics tools to provide live analysis of the performance of ads placed on billboards at strategic locations. This technology provides clients with an opportunity to use the information provided by the analytics platform to improve their digital ...
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