The Rise of D2C (Direct-to-Customer) Brands

A new methodology of business has shaken up retail sales by shifting the relationship between brands and customers. Direct-to-customer (D2C) retail is a business tactic where the brand sells directly to the customer, cutting out the retailer, distributor, and wholesaler. Everything from shaving products to mattresses can be bought online without talking to a retailer and shipped straight to your home address.Around 40 percent of U.S. internet users have said that 40 percent of their home products are purchased through direct-to-customer companies, which means, even with their target audience restrictions toward younger consumers, D2C brands are thriving.The rise of D2C brands is due to their innovative, product quality, and intimate customer-brand relationship. These companies drive revenue by specializing in more areas and focusing on subscriptions, e-commerce, data, and customer service.Rising Investments in D2C Businesses


Photo by nappy from PexelsBefore the internet, consumer companies would have to rely on distributors to sell their products. Distributors kept strict guidelines, setting their own prices and controlling supply—if companies could prove to distributors their product was worth the effort to sell, then they were in. If you couldn’t get a distributor’s approval, you ...


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