AI-driven technologies (e.g., natural language processing and machine learning) are now used in many customer service applications to help brands deliver an outstanding customer experience that will drive sales and increase customer retention.
In fact, 78% of contact center professionals believe that AI will have a positive impact on call center applications and 77% are investing in AI-driven initiatives.
Here’s how you can use AI-driven technologies to leverage the power of data and improve customer experience:
1. Support Real-Time Data-Drive Decision-Making
With all the consumer data and customer information available, you need the ability to analyze and extract actionable insights in real-time to inform accurate decision-making.
For example, AI-driven technology can organize and analyze a tremendous amount of structured and unstructured data from multiple sources to identify market trends, understand consumer expectations, and gauge customer sentiment. This can help you select the right products, offer relevant services, and design effective messaging to improve the brand experience.
2. Improve Marketing Personalization
Consumers expect a highly personalized experience when they interact with brands. As such, you need to combine customer information in your database (e.g., purchase history, demographic data, preferences) with real-time browsing behaviors. This will allow you to deliver the most relevant content that helps build relationships and ...
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