A record number of U.S. travelers visited a foreign country in 2018, and big data just may be an underlying reason behind the significant jump in tourism numbers. Reports indicate that 93 million Americans traveled outside the country in 2018, for both business and leisure. Of those international destinations, Europe saw the highest tourism numbers, with more than 17 million visitors equaling a 12.3 percent jump from the previous year.
The tourism industry is expected to remain on track, or further grow, into the near future. Tourism holds vast potential for global wealth and employment, according to Bismart, and big data can help countries and cities to better manage tourism numbers. For instance, big data analysis conducted in Spain in 2014 allowed industry leaders to identify trends such as country of origin, favorite tourist destinations, and even how much money visitors spent, and on what.
But big data is also beneficial to travelers themselves: It is being used to improve the safety of general travel, protect identities and personal information, and even track fluctuating currency exchange rates between countries, both in Europe and beyond. And in the near future, smart contracts may replace online travel agencies (OTAs) to give you a great ...
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