A good route to a desirable destination depends on having a good map.
Companies pour money into their business intelligence systems, and why shouldn’t they? It’s a worthy expense for most of them just on the rationale that these systems keep leadership informed on the present and prepared for the future. This is especially true if they employ a specialized data scientist who can interpret and explain that data to the rest of the team.
When workers are used to seamless consumer-grade apps, they have a hard time working with clunky and inefficient platforms. But people find greater productivity when they can use the tools they already prefer or feel confident in.
The companies that can bring a frictionless mindset to accessing and using that data are going to have an advantage over those that don’t. When data moves easily through an organization to inform its employees’ processes and decisions at the base level, it raises the company’s waterline: leaning on data in pursuit of high-quality outcomes will generate more of those high-quality outcomes.
“Friction” is a term from the world of user experience design, referring to interactions that inhibit people from achieving their goals in a digital interface.
Friction in interface design often stands ...
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