According to a study, 71% of disabled customers with access requirements click away from a website that they find difficult to use. Also,
Those customers who click away have an estimated spending power of £11.75 billion in the UK alone. This is approximately 10% of the total UK online spend in 2016.
82% of customers with access requirements will spend more if websites were more accessible.
Web developers design websites with a focus on delivering appealing visual components to satisfy their clients. However, they tend to overlook the need to include web accessibility components. Users with disabilities, therefore, shun disabled-unfriendly websites, thereby increasing website bounce rates.
Websites must be equally accessible to all users, and AI has already begun taking part in this important mission. Most business owners are unaware of website accessibility laws and that failure to comply with the Web Content Accessibility Guidelines (WCAG) will result in losing a major segment of potential customers as well as serious litigation. It should be noted that in 2018 alone, 2,258 website accessibility lawsuits were filed in the federal court.
Maintaining compliance with Web Content Accessibility Guidelines (WCAG) helps businesses build brand loyalty with their disabled clients. Accessible websites contribute to an augmenting customer base through their ...
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