Business Folk Need and Want Big Data — The Issue Is Teaching Them

On the surface level, Big Data isn’t a difficult concept to understand: the more data a business collects, the more data it can use to understand its consumer audience, to build effective products, and to predict successful marketing campaigns. Yet, almost as soon as discussions begin about how to collect Big Data, perform analyses, and develop data-driven plans, business professionals start to drift away. Big Data is incredibly important in the current era of business, but because data seems highly technical, few business-minded people want to bother acquiring that knowledge and skill. In the interest of harnessing the power of Big Data, those skilled with data need to train business professionals in the ways of data – or else replace [...] Continue Reading