62% of companies report they received measurable results from big data investments. If augmented with Internet of Things capabilities — such as sensors and trackers — data-driven enterprises gain potential for extensive market research, better process visibility, and higher operational efficiency.Yet, big data consulting specialists report that some industries may be ideally poised to benefit from marrying big data and IoT. Digital marketing — predict what makes your clients tick Knowing the purchase drivers of your customers, you can anticipate their choice and offer the right product at the right time. IoT assists you in enriching customer profiling in real-time, whether it is retail or other offline locations where your customers circulate. Bluetooth-enabled beacons interact with customers by connecting to their smartphones and smartwatches.An interconnected system of beacons doesn’t only register your audience’s presence — it helps them discover you and add more value to their ongoing experience. Beacons can send push notifications with the latest offers to passers-by or navigate them to the store. The advantage is that the interaction doesn’t stop there. People bring their devices everywhere, so you can learn what your customers do after the purchase and how they use the purchased goods.This is when ...
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