Tuesday, 3 September 2019

Will Business Intelligence Keep Us Safe on the Road?

When you lay down in bed at night and think over your day, you may consider some of the risky or dangerous things you did. Maybe you were putting up Christmas lights on a wobbly ladder or jay-walked across a busy street. Chances are, however, you haven’t even considered the most dangerous thing you do practically every day: driving or riding in a car.

Every day 3,287 fatalities occur in car accidents, making it the single most dangerous thing that any American does on a daily basis. Of all the accidents that happen every day, upwards of 25% is a result of distracted driving. With the advent of technologies that make communication easier than ever, the number of distracted driving accidents has gone up profoundly.

This may lead you to wonder how companies that are producing these technologies are responding. Are they using distracted driving data to come up with better and safer means of using their devices? Or are they sticking to the “business as usual” plan, regardless of the cost?

Impacts of Distracted Driving

In the grand scheme of things, there are three categories of distracted driving behaviors:


Visual: Looking away from the road for reasons such as checking on children in the ...


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