Friday, 20 September 2019

Why Data Privacy is a Crucial Part of Customer Experience?

The world runs on data. And businesses that collect and process them are extremely valuable and powerful. But then, no one has the right to intrude on data privacy and violate their customers' trust —  no, not even the massive brands that drive the global economy.

Notorious incidents like the Wells Fargo scandal in 2016 led us to believe that we live in the worst time of data security. 

Here’s what happened. Employees at Wells Fargo were accused of opening more than 2 million unauthorized bank and credit card accounts without informing their customers about it. The now-former CEO John Stumpf came under strict scrutiny for fostering such high-pressure cross-selling practices that spawned the scam. 

The world has dramatically changed over the last 24 years. Misuse of internet and personal data today is fundamentally different than it was in the past. Therefore, it became crucial to replace the outdated Data Protection Directive (enacted back in 1995) with something more stringent and rigid for the 21st century. 

What is GDPR and what does it mean for your enterprise? 

GDPR or General Data Protection Regulation is a set of rules regularized by the European Union in 2018 to define the digital privacy of its citizens. At its ...


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