Clean data is the backbone of modern-day businesses. B2B and B2C companies rely heavily on their customer contact data to ensure that the marketing message reaches the target audience at the right time. It helps them achieve an edge in their respective markets. However, a lot of organizations fail to comprehend that their customer data can decay rapidly and result in massive problems and hinder their business goals. How data get dirty?
Failing to maintain the accuracy of customer data, makes it nearly challenging for organizations to market, sell, or provide customer services. In the fast-paced professional lives, people change residence, employer, email IDs, mobile numbers too often; and to maintain complete and accurate information is a mammoth task. Considering the facts that:
What is the impact of bad or dirty data?In this business environment, data is the new oil that keeps the machinery running smoothly. But for organizations, it’s the new age challenge to maintain data hygiene, data quality, or data integrity. After the reasons as to why data gets dirty rapidly; now let’s see what is the impact of dirty data?Businesses in US economy suffer $611 billion each year ...
Read More on Datafloq
No comments:
Post a Comment