In today’s digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective.
Nowadays, programmatic platforms are developing their inventory and database in a manner that any format and channel can be accessed programmatically including smartphones, tablets, desktop, connected TV, etc.
Stats Associated with Programmatic Advertising
Here are some of the key stats related to Programmatic Advertising in 2020 and beyond, have a look:
It has been predicted that almost 88% of US digital display ad dollars will be transacted programmatically by 2021, which equates to a staggering $81 billion.
Advertisers will spend $98 billion on programmatic advertising in 2020 alone, which will make up to 68% of their total annual digital media advertising spend.
Programmatic advertising will climb over 80% in all the USA, Canada, the UK, and Denmark markets when it comes to all digital media by 2020.
The giants will show off an incredible combined revenue equating to more than half of advertisers’ total programmatic display budgets.
It has also predicted that this slice of the ad spend pie will increase further during 2020, climbing to a huge 63%.
The rise of connected TV is ...
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