Don’t Write Your Analytics Story . . . Tell Your Story!

I’m sure you’ve seen this scenario play out many times. You or someone you know has completed a very compelling analysis that has some very important findings. The project team is excited to present the findings to the stakeholders. However, the presentation doesn’t go as expected. The executives in the room don’t seem to grasp the main points and the team struggles to get through all of the content that was prepared. The more details the team provides in order to get its points across, the more the eyes in the room gloss over. Instead of leaving the room as heroes who have uncovered an awesome business opportunity, the team leaves dejected having failed to convince the attendees to embrace the results and take action. There is one common cause of this scenario, which this blog will address.

A Presentation Should Be Verbal, Not Written

Many in the analytics and data science world make a major error when developing a presentation. Namely, they fail to distinguish between a detailed written document and a visual, live presentation that tells a compelling story. It is common to develop what is effectively a detailed overview document and then use that to present. See the ...


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