Renault takes on 'range anxiety' in electric sales push. But it's a long road

By Nick Carey and Gilles Guillaume
READING, England/PARIS (Reuters) - Steve Tomlin, who runs a Renault dealership in Britain, says sales of the Zoe small electric car have shot up this year, a turnaround he partly puts down to a fading of "range anxiety", the fear of running out of power mid-journey.
The revamped model, which has accounted for a third of Tomlin's sales for a couple of months this year, has a range of 400 km (249-mile). By contrast the previous model, which drew much lower sales, offered 300 km when fully charged.
"Range anxiety has gone away and once you explain how easy it is to live day to day with an electric vehicle, that has a big impact on sales," said Tomlin, general manager of Martins Renault & Dacia in Reading, about 65 km west of London.
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