(Reuters) - Shares of electric vehicle maker Nio Inc reversed course to trade lower on Friday after short-seller Citron Research recommended investors to sell the stock, citing pricing pressure posed by bigger rival Tesla Inc in the Chinese market.
Nio's ES6 hatchback model faces imminent threat from likely price cuts for Tesla's Model Y in China, Andrew Left-owned Citron said in an investor note.
Left has long targeted companies that he thinks are over-valued. Friday's take is a reversal to the firm's original recommendation two years ago, when it urged investors to buy the stock.
"Anyone buying NIO stock now is not buying a company or its prospects, rather you are buying 3 letters that move on a screen," Citron said in the note.
Nio did not respond to a request for comment.
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