Apple's new Macs could revive the PC chip wars, analysts say

By Stephen Nellis
SAN FRANCISCO (Reuters) - Apple Inc <AAPL.O> on Tuesday is expected to unveil new Mac computers using its own in-house processor chips, a move that could reignite a race to control the market for desktop and laptop chips and benefit players such as Qualcomm Inc <QCOM.O>.
The market has been dominated by Intel Corp <INTC.O> and Advanced Micro Devices Inc <AMD.O> since 2006, when Apple joined most other major computer makers in using chips based on Intel's 'x86' computing architecture.
On Tuesday Apple is expected to start a two-year process of ending its nearly 15-year relationship with Intel by introducing Mac computers with Apple-designed chips based on computing architecture technology from Arm Ltd, which Nvidia Corp <NVDA.O> has agreed to buy from SoftBank Group Corp <9984.T> in a $40 billion deal.
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