By Edward Taylor
SINDELFINGEN, Germany (Reuters) - Mercedes-Benz engineers are striving to meet every definition of comfort in the new S-Class sedan as they try to steal a march on rival Tesla, which wowed audiences with its "fart mode."
The German automaker, the inventor of the modern car, is championing "Einsitzkomfort" - the sensation customers experience when they recline in one of the plush seats.
That's along with "Uebertragungsverhalten", or the seat's ability to absorb bumps in the road, and "Langstreckenkomfort", or long-range comfort features, the vehicle's moustachioed chief engineer Juergen Weissinger told Reuters.
The growing lexicon of engineering features is a sign of Mercedes' determination to push the boundaries of automotive refinement as it tries to reclaim high-tech bragging rights that have been hijacked by electric car pioneer Tesla <TSLA.O>.
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