By Aditya Kalra
NEW DELHI (Reuters) - Walmart's <WMT.N> e-commerce platform Flipkart has partnered with a startup backed by spirits giant Diageo to deliver alcohol in two Indian states, according to government letters seen by Reuters, months after Amazon <AMZN.O> planned a similar foray.
Flipkart and Amazon's interest in delivering alcohol in India marks a bold move to make inroads into an alcohol market that is worth $27.2 billion, according to estimates by IWSR Drinks Market Analysis.
The local governments of eastern West Bengal and Odisha states have said that Flipkart can be associated as a technology service provider of Diageo <DGE.L>-backed HipBar, an Indian alcohol home delivery mobile application.
Flipkart's customers will be allowed to access HipBar's application on the e-commerce giant's platforms, according to the letters, which have not previously been reported.
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