We’re never too far from experiencing some form of marketing automation. There’s likely to be some form of automated email in your inbox right now from a recruiter who left you a voicemail or a company that’s attempting to retarget you after a purchase you made six months ago. There might even be an email from a clothes store asking if you’re still interested in buying that coat you added to your basket but didn’t purchase. Across various industries, automation can act as a significant tool in ensuring the success of businesses - regardless of whether they’re startups or established multinational companies. In fact, a VB Insight study found that as much as 80% of marketing automation users reported increases in their leads and some 77% reported increases in the number of conversions they receive.Some small business owners may believe that automation is an advanced and expensive technology that’s reserved only for large corporations. However, startups and smaller endeavours too can enjoy automation within a range of operations - from capturing leads to troubleshooting customer concerns.Automation can be an excellent tool in aiding businesses to communicate more efficiently and personably to customers and clients alike - at no extra expense ...
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