The reliability of businesses on big data is becoming increasingly high every day. Businesses now fully rely on data, from the time it is generated, up to the moment it delivers valuable insight to online users. Hence, collecting, storing, processing, and analyzing data within a short period of time, has become necessary in order for a business to stay ahead of the competition.
Amazon, as the leading eCommerce platform, has achieved all its success by putting in hard work to remain at the top of the charts. It makes use of big data analysis to persuade customers to make more shopping choices that are pleasing. This stimulates more purchases from them, and thus more profits.
How Does Amazon Use Big Data?
The secret to Amazon’s success lies within their adopted model, which has left nothing untouched. Its technologies enable them to provide customers with great options that make them feel informed. Customers become knowledgeable about a variety of choices, giving them the ability to make wise and better shopping decisions. The dependence of a product’s sales rank on the number of its sales is also interesting. The smaller the rank, the more sales there are. Therefore, this tool will be useful to sellers ...
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