If you’ve landed here, chances are you already know you want a 360-customer view for all the customer data in your organization.Cutting right to the chance, this blog post will help you:Identify Types of 360 Customer ViewsChallenges with Obtaining Consolidated Customer ViewsSolutions and Best Practices for Getting This ViewBenefits of 360 Customer ViewLet’s get started!Understanding 360 Customer View and The Types Of Information You Need Simply put, a 360-customer view is a consolidated collection of your customer’s information gathered from multiple sources to give you an overall picture of your customer’s interactions with your organization at different phases of their journey.For example, signing up for an offer advertised on your social media platform followed later by a chat with your customer service department. All these interactions with different people and departments of your organization need to be captured to understand your customer’s journey which will later be instrumental in the predictive analysis (knowing what your customers may want in the future) and personalizing the customer experience.A 360-customer view provides several critical information that is essential when you want to create business growth, marketing or sales strategies. These are:Customer Submitted Data: While common attributes such as name, phone number, addresses are ...
Read More on Datafloq
No comments:
Post a Comment