With the arrival of big data, the fashion industry is seeing changes in the way designers create and market their products. Regardless of class or culture, fashion appeals to almost everyone around the globe, but still, different customers seek different clothing items. What big data brings into the picture is valuable information for designers so they can create products that will sell well. The battle of sexesA key point for all designers is the choice between selling women’s or men’s clothing, whether it’s accessories, high couture or everyday clothes. Every designer has a different target demographic so understanding who is more likely to purchase their products is imperative for the success of the business.Big data clarifies how and when consumers make their purchases, how big those purchases typically are and how many items are bought. This data can help in deciding which lines are more relevant for the business success and choosing between women’s and men’s wear could be a deciding factor. Favourite colour trendsCurrent global trends do drive the fashion industry but what fashion companies also need to know is which colours are favoured by their customers. This is where big data steps in revealing the most popular ...
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