The digital era has brought with it an influx of constantly swirling pools of data discovery and exploration. This modern world that we live in now is more rife with modern marvels like digitalisation and technological advancement than it has ever been. Along with all that modern innovation comes the inevitable accompanying production of more data. Every aspect of life as we know it has been fundamentally impacted from the ground up. Modern businesses are more data inclined than ever, as is life at home. In fact, everyday life is more intertwined with the digital landscape than it has ever been. All this consistent involvement in the online landscape and beyond has resulted in an ongoing influx of big data that, at the end of the day, has nowhere to go. So, it joins the rest of the data in one giant digital storm of a landscape, and there is little that can be done to shift the times.All this modernisation comes hand in hand with the realisation that we need better ways to collect and manage the data that is swirling around businesses and everyday life today. We are more and more aligned with the way that big data ...
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