How Marketers Can Use Data And Word-of-Mouth To Optimize Performance In 2020

Most businesses have gone digital, and companies have invested their marketing budget in SEO and PPC. Traditional marketing methods, in turn, have lost their edge and fallen by the wayside.Or have they?Some old marketing tenets are just so fundamentally solid that they're still relevant and effective even in the age of internet marketing. Word-of-mouth (WOM) — the premise that customers share information about the brand they’ve interacted with to potential customers — can still bring in significant revenue for your company. Moreover, WOM cements your brand as a trusted name in your industry.So, what is the place of WOM in today’s digital marketing landscape? And what can your company do to amplify your WOM efforts?“Word-of-Mouth” Takes on a New MeaningThere are two kinds of WOM — traditional and modern. The former thrived in the pre-social media age, while the latter is a redefined strategy that makes use of social platforms.Traditional WOM – This involves spreading a recommendation or brand praise from one person to another.Modern WOM – This includes targeted efforts that lead to naturally occurring instances where users share their positive brand experience.A company has limited power over a traditional WOM; it all falls on the customer experience that ...


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