Many would say that the most critical phase of any analytics endeavor is what happens at the very beginning. The way a project is defined and scoped has to be right or else everything that follows is irrelevant. Unfortunately, it can be difficult to find the time to execute a proper scoping process. Not only are analytics and data science professionals very busy, but their business sponsors are as well. There is much temptation from both sides to start “doing something” quickly. Instead of falling into this trap, focus on the simplicity of playing the game of 20 questions. 20 Questions Can Find Almost Any AnswerOne of my kids received a gift a few years back that was a small electronics game. It purported to be able to identify anything you might think of in 20 questions or less. To play, you simply think of any person, place, activity, or thing. Then, the device’s screen starts to ask simple questions to which you respond either “yes”, “no”, or “I don’t know”. The device always starts with very general questions like “Is it a person?” and then gets more specific as the questions progress. The amazing thing is that ...
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