Big data is sinking its claws into almost every industry, creating a deeper understanding of how individuals behave and encouraging innovation in spheres we never considered possible. The fitness industry is just one example of how big data can transform and create boundless possibilities for both individuals and businesses.
With information constantly being collected and uploaded to the cloud through wearable technology and fitness apps and websites, we’ve never had so much insight into the inner workings and actions of both individuals and industries. Fitness data is one of the biggest streams of information being amassed in this world today, so how is it transforming the industry?
Fitness and food tracking
Most of the data collected around the fitness industry come from wearable technology, specifically, fitness trackers. Devices like the Fitbit, Apple Watch, Garmin, and Nike Fuel are collecting personalized biometric fitness data and giving people direct access to their own health statistics. Fitness trackers can measure everything from caloric intake, heart rate, blood pressure, sleeping patterns, and blood oxygen levels to body weight, perspiration, and BMI.
They’re not only in use when exercising, either. Fitness trackers are running constantly and collecting personalized data from hundreds of millions of people. Data from fitness trackers ...
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