Despite the plethora of good books on topics like Data Visualisation, very few cover how to deliver Guerrilla Analytics.
By that, I mean beyond the theoretical ideals of Data Science textbooks. Beyond just the coding challenges of how to use R or Python to encode a question. Books that engage with real-world challenges for analysts.
So, I am delighted to share one that I have discovered that does just that. A book based on practitioner experience. One that addresses the diverse challenges to delivering effective analytics in today’s changing businesses.
The book is called “Guerrilla Analytics” and is written by Enda Ridge, who is Chief Data Scientist at Sainsbury's. The subtitles of this book are “a practical approach to working with data” and “the savvy manager’s guide” and it delivers on both promises.
The need for Guerrilla Analytics
In Part 1 of this book, Enda introduces the need for such an approach to analytics & defines his terms. He paints an all too familiar picture to analytics leaders everywhere.
From the broad sweep & ill-defined nature of analytics to the number of things that change. Outside the idealistic textbooks, in the real world, data, requirements & resources all change & too many processes are ill-defined. Add to that the constraints of limited time & toolsets, it is no wonder that too little analytics is robust & ...
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