Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more. For that, companies need to focus on big data.
“Marketing without data is like driving with your eyes closed.“ - Dan Zarrella
Gone are the days when organisations have to be dependent on experiments. Today, big data plays an important role when it comes to marketing decisions. Insights from big data can guide businesses to better marketing & strategic decisions.
Today, companies have both - structured and unstructured data since the number of outputs has multiplied, and at this level, traditional analytics and tools won’t be of any help.
In this article, I have explained how big data can help with digital marketing success.
Understanding of Target Audience & Creating of Marketing Campaigns
“When you align your message with what people are already passionate about, you are able to make an emotional connection.” - Tim Burke, Co-Founder and CEO of Affinio
This shows the importance of the audience and their needs, but marketers need to wrap their heads about it. Ultimately, marketers are responsible to engage the users and convert ...
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