Monday, 1 July 2019

How to Monetize the Sports Digital Transformation

The sports digital transformation is upon us, and the world of sports is about to be disrupted through the technology at play. In the words of the most decorated Olympian to step on the podium:

“You can’t put a limit on anything. The more you dream, the farther you get.”

-Michael Phelps


The field of sports has advanced by leaps and bounds over the last decade. By looking at sports from a commercial perspective, we can tell just how much the world of sports has benefited from globalization and all that is happening in the tech world. The sports ecosystem—from the right holders to the broadcasters, the technology platforms, the partners to the providers—is ready for disruption. Sporting events from across the world are now popularly broadcasted through different media to give an immersive experience to end users. The sports industry now generates some amazing figures, which demonstrates that it is at the tipping point of something great. New applications are tearing down the barriers that we once had for sports and are taking fan experiences to a whole other level.

With technologies like IoT, Big Data Analytics, AR, VR, AI, and the Cloud, there is no reason why we shouldn’t believe that the ...


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