Blockchain technology is often associated with bitcoin and cryptocurrencies that are not only disrupting the financial sector but transforming the way various industries do business. Blockchain is a decentralized technology, which is considered to be the next huge wave in technology. It has everything documented and verified, allowing decentralized communication between different parties. The global blockchain market is expected to be worth $20 billion by the year 2024.
Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology. As per Blockchain Marketing Technology Landscape (BMTL) report for Q1 2018, blockchain-based MarTech and AdTech market grew by nearly 400% in the past six months.
Here are the major six ways in which blockchain will change the advertising and digital marketing industry in the upcoming years.
1) Role of middleman
Blockchain has the capability to remove the middleman in digital advertising.
According to an analyst from Forrester Research, ad publishers who remove middleman can increase their CPM (Cost Per Thousand Impression) from $1 to $5. Blockchain does this even better, enabling companies to pay their targeted audience directly to view their ads, thus, completely negating the need ...
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