Will Increased Focus on Consumer Privacy Affect Big Data?

Guest Post by Bill Hess, from PixelPrivacy   Joe Public drives to his local Kroger store. As he drives, the app he downloaded from his auto insurance provider silently records every jackrabbit start and hard stop he makes on the way to the store. He doesn’t know it, but the small discount the insurance company offers for using the app could result in higher rates if the app detects that Joe has a “lead foot.” Once he’s inside the grocery store, the Kroger Plus loyalty program tracks his every purchase, making it easier for the big chain to know which coupons and discounts to offer him. They share the information about his buying patterns to their partners, which aids them [...] Continue Reading