As a former merchandising executive working closely with data-driven leaders across retail organizations of all types and sizes, it occurs to me that some execs may be underestimating, and underinvesting in, the need for merchandising innovation in this once-dominant retail business area. The recent, and necessary, shift in traditional retailer focus on digital marketing and […]
The post Retail Merchandising Analytics Capabilities Still Lagging for Many appeared first on Hortonworks.
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