Looking towards the Future with Business Analytics

This blog post is part of the Big Data Week Speaker interviews series. We sat down with data strategist and tech leader,  Jen Stirrup, discussing the key differences between BI and BA, the impact of AI on these respective fields, as well as her keynote at Big Data Week London Conference. 1. In recent years, organizations have increasingly turned to advanced software solutions to manage workloads, maintain profitability and ensure competitiveness within their respective industries. Business intelligence (BI) software and business analytics (BA) programs are arguably the most widely implemented data management solutions. So, what the key differences are between business intelligence vs. business analytics? In the world of data, we have crossed the Rubicon which now includes business analytics as well as [...] Continue Reading